Chapter 080 Why did you give up music
Seeing Liu Xilie's embarrassed look, Zheng Xiuheng took a deep breath, put all the surprise and speechlessness in his heart, and then said seriously: "It doesn't matter. Anyway, the reason why I want to invest is not because of the scale of the antenna!"
"Uh, what's that for?" Yoo Hee-yeol turned his head and asked in surprise. To be honest, he really couldn't imagine why Jung Soo-heng wanted to invest in the antenna.
Zheng Xiuheng replied bluntly: "I am interested in the uncle's connections and the musicians in the company. As for the trainees and artists, I don't care. I can find trainees anyway. But if I start a company myself, it will be too slow, so I want to invest in a company with a solid foundation!"
Liu Xilie now understood the reason. He stirred the coffee cup with the small spoon in his hand, frowned, and seemed to be thinking about something.
Zheng Xiuheng also knew that Liu Xilie and his group were people who truly pursued music, and at least their attitude towards music was very serious.
Looking at the thoughtful Liu Xilie, Zheng Xiuheng did not plan to wait for him to think about it, but said seriously: "Uncle Liu, I don't think there is any conflict between pursuing the music I want and doing business. To be honest, you know very well what the current music industry is like. The mainstream music in the future music industry will still be dance music that never changes. This is the characteristic of the rise of the Korean music industry since the last century. The market is there. If you don't do it, more people will naturally do it!"
At this point, Zheng Xiuheng thought for a moment, tapping his fingers on the table and said, "I'm not sure what will change in the future, but based on the information I've gotten so far, the music industry will be more entertainment-oriented in the future, and debut artists will also be more focused on packaging their appearance. Large companies' demand for singing skills has already ranked behind appearance, but such standards are more suitable for the current market. Personally, I don't like it very much!"
Yoo Hee-yeol felt a little sad because of Zheng Xiuheng's words, but when he heard Zheng Xiuheng say that he didn't like it, he suddenly became interested and a little excited, thinking that Zheng Xiuheng had some grand goal.
In fact, what Zheng Xiuheng said were all made up. Many of the things were combined with the information he collected from Xiaoxueqiu and Kim Hyun-a, and then summarized by himself.
As for the Korean music scene, Zheng Xiuheng can tell without listening to others that the Korean music market, which is dominated by dance music, has developed tremendously since the 1990s. If the songs in the 1990s were both technical and dance-oriented, the technology has been greatly simplified since then. You can make a song by using some popular codes or mixing it yourself, but even this kind of music has more and more people liking it.
In terms of proportion, the Korean music scene is 60% dance music, 15% hip-hop and R&B, 20% ballads, and 5% others.
Zheng Xiuheng understood what people like Liu Xilie cared about. To be honest, generally speaking, it was small businesses that tried to curry favor with investors, but at this moment, it seemed more like Zheng Xiuheng was taking the initiative to give money to Antenna Music.
But Zheng Xiuheng needed a partner, so he had to convince Liu Xiye that it would be better to start his own company than to invest in a small company with no background. There was no way to invest in a large entertainment company. There might be a way to invest in a medium-sized company, but you would not get any management rights after investing in it. Liu Xiye was not chosen just because of music.
"So, when I entered this circle to do business, I thought about it. I shouldn't blindly chase the market, nor should I work behind closed doors and avoid popular trends..."
"To put it simply, the future I want is for the companies I invest in to achieve both fame and fortune. I'm not kidding you, so what I say is my truest thoughts. I think Antenna Music can continue its music while also trying to make some changes. Simply put, music pursuits and making money are not in conflict!"
In fact, Zheng Xiuheng said that he was not fooling people, but he was lying. His idea was very simple, that is, it was impossible for one person to work alone, and there was no way to invest in a promising company, so he had to find a reliable partner to cooperate with. Compared with investing in some inexplicable small companies, Antenna Music was of course the best choice. But the only trouble was that people who really pursued music, like those artists, were always a little stubborn.
Zheng Xiuheng knew it was not easy to fool an uncle like Liu Xilie. Although this uncle seemed unreliable, it was just a matter of small habits. If we really talk about experience, Liu Xilie's life experience is much richer than his own, and his own experience is not rich, it can only be said to be special.
Zheng Xiuheng's lie was very obscure, and it cleverly touched the point in Liu Xiye's heart, so as soon as Zheng Xiuheng finished speaking, he excitedly continued: "Does that mean you are going to start making music again?"
Zheng Xiuheng smiled helplessly, then shook his head, and Liu Xilie's face suddenly fell.
Zheng Xiuheng did not hide his thoughts and said directly: "It is precisely because I don't play music anymore that I want to invest in your company. Not every investor can find a partner with whom they can communicate well. Uncle, don't worry about anything. I hope you can consider it from a businessman's perspective."
Yoo Hee-yeol looked at Jung Soo-heng with frustration, and it seemed that he cared more about Jung Soo-heng's attitude towards music than about investment.
Zheng Xiuheng finished a cup of coffee and looked at the time. It was already three o'clock, and Liu Xilie was still in deep thought, and it seemed that he was starting to seriously consider the investment.
After a while, Yoo Hee-yeol looked up at Jung Soo-heng and said sincerely, "Soo-heng, there is actually no problem with the investment. A small company like ours is absolutely welcoming to investors. No one can resist money, but the situation with antennas is different."
"Investing in antennas is very risky. To be honest, the company's current structure is very disorganized. It doesn't even look like a company. There isn't even a practice room. If I really want to develop like other companies, I don't know how to do it. Zheng Dongren and Zheng Zaixing are the type who only know how to work but not how to develop..."
At this point, Liu Xilie suddenly paused, as if remembering something, and then said: "In addition, let's not talk about other friends. The musicians in the company are all very personal. Now their main job is to make various background music, and you have also heard the songs I wrote. So although I don't mind you investing in antennas, antennas are really not the best choice for you."
Zheng Xiuheng understood that Liu Xilie was serious, so he sat up straight and said seriously: "Uncle Liu, don't worry. Since it is an investment, there must be risks. As for the problems you mentioned, they are not problems in my opinion!"
Zheng Xiuheng sat up straight and continued, "First of all, after the investment, we will definitely re-plan the company according to the current situation. Secondly, I have some trainee resources from other agencies, and I can then formulate a new talent plan, starting from the beginning, and slowly get on track. As for music, the company's newcomers don't necessarily have to sing the songs you wrote, right? The company will operate in a normal way, and the current operating method will be retained, but a series of content will be added to train newcomers for their debut. I believe that the people at Antenna should be very familiar with these things, right?"
Yoo Hee-yeol nodded. What Zheng Xiuheng said was indeed right, but the risk of launching new artists was too great. Moreover, based on the personalities of himself and the people in the company, they would definitely not launch a dancer singer who suits the market, nor would they write such songs. The chance of a failed debut would be too high, so high that Antenna Music did not even have the idea of cultivating singers and was more concerned about the independent music circle.
Liu Xilie thought for a while, and finally said to Zheng Xiuheng: "As for the investment, I have no objection if you insist, and they will probably welcome it very much. But before that, you must answer me a question, and I will agree to your request to invest in the antenna. Although the company's representative is Dongren, the founder is still me after all!"
"You ask!" Zheng Xiuheng responded directly to Liu Xilie, although he was a little confused in his heart.
Liu Xilie took a deep breath, looked at Zheng Xiuheng and suddenly asked very sternly: "Why did you give up music!"
When this wretched old man is not wretched, he is actually quite imposing. However, if he had asked Zheng Xiuheng this question three days ago, he would have felt painful, sad and guilty, but now...
